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4 Things to Consider Before You Start Social Media Monitoring
Although it sounds obvious that you think about what you want to monitor before buying a social media monitoring tool, we notice not all brands think about this sufficiently. Or rather, not all brands...
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Stop Tracking Your Customers and Start Listening to Them
As more and more companies are trying to crack the social code and demanding results from social media, the industry responds, and many digital agencies have developed insightful and interactive...
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Google Analytics on Facebook Tabs
Adding Google Analytics to Facebook Tabs helps marketers gain further insight into their Facebook marketing efforts. As marketers try to understand the ROI and KPI's behind social media, increased...
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Best Practices for a Solid Social Media Strategy
When you find a brand whose approach you like, spend some time studying what they do with their followers. Watch for several weeks and get a sense of the cadence of their social activities. Immersion...
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